Serving temperature significantly affects the aroma and flavor of any drink. White and rosé wines are served chilled to maintain their freshness, while red wines are preferred at a slightly higher temperature to bring out their body and aromas.
When it comes to spirits, the choice depends on their character. Some are best enjoyed neat, while others are best enjoyed with ice or a little water to “open up” their aromas. The right temperature makes the difference between a simple drink and a complete experience.